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How Millennials Are Planning to Shop This Black Friday and Cyber Monday [INFOGRAPHIC]

In just a few days it’ll be Black Friday and Cyber Monday, the biggest shopping days of the year. Though numbers have been down in recent years for these shopping holidays, it could just be that trends are changing. If lining up at 5 in the morning outside the Apple Store to get the latest iPhone is becoming outmoded, maybe some new ideas will take its place.

This infographic compiled by Influenster compiles data about what millennials are up to this holiday season in terms of their shopping. Millennials, of course, are perhaps the most coveted demographic among marketers. So, what are their shopping plans over the next week?

  • 93 percent of millennials plan on shopping on Black Friday and/or Cyber Monday this year.
  • The median amount they plan to spend on gifts this season is somewhere between $100 and $300 dollars.
  • What are they shopping for this holiday? Clothing and electronics.
  • What brands do they love? Apple and Samsung.

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