For the week of June 13, 2016 - June 19, 2016, U.S. brands captured more than 1.3 billion likes, shares, comments and retweets on content published on Facebook, Twitter and Instagram. Powered by Shareablee data, the top U.S. brands across Facebook, Twitter and Instagram for each respective industry is shown in the ranking below.
National Geographic (Media Publisher) ranked No. 1 overall capturing more than 22.4 million total actions, led by Instagram photos of baby animals in the wild. NBA (Sports) ranked second with 20 million social actions, driven by Instagram posts from the NBA Finals featuring Lebron James and the Cleveland Cavaliers.
Anastasia Beverly Hills (Consumer Goods) scored No. 3 in the ranking with 5.5 million actions, featuring photos of users using the brand's #DipBrow and #BrowDefiner products. Of the top ten, T-Mobile (Telecom) saw the highest spike in social engagement over the previous week at 123%. The growth was the result of 279% increase in Facebook actions, driven by posts promoting its presence at the Electronic Entertainment Expo.
i Total actions metric includes the total volume of post-level likes, shares, retweets and comments.
ii Total content includes all posts, tweets and media posted by each brand across platforms.
iii Actions per post metric notes the average number of actions garnered by each brand.
iv Total fans/followers includes fans/followers for each brand as of June 19, 2016.