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NBA Scores the Top U.S. Brand on Social Last Week

For the week of February 22, 2016 – February 28, 2016, U.S. brands captured 1.4 billion likes, shares, comments and retweets on content published on Facebook, Twitter and Instagram. Powered by Shareablee data, the top U.S. brands across Facebook, Twitter and Instagram for each respective industry is shown in the ranking below. NBA (Sports) was the top overall brand in the ranking with nearly 25 million total actions, capturing 15% more engagement than National Geographic (Media Publisher) with 21.8 million social actions. Video accounted for 17% of NBA’s social posts and drove 39% of the sports league’s overall social actions, with Instagram videos featuring Golden State Warriors point guard Steph Curry and his consistent three-pointers scoring its top posts overall.

Of the top performing brands, Citi (Financial Services) saw the highest growth in social engagement over the previous week with a 976% increase in social actions. This growth was driven by Citi’s new Postcards Q&A blog series featuring Citi Country Officers around the world, starting with Ecuador. National Geographic scored the highest actions per post, led by Instagram photos of sharks, orangutans and the Grand Canyon.

i Total actions metric includes the total volume of post-level likes, shares, retweets and comments.
ii Total content includes all posts, tweets and media posted by each brand across platforms.
iii Actions per post metric notes the average number of actions garnered by each brand.
iv Total fans/followers includes fans/followers for each brand as of February 28, 2016.

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