Achinta Mitra
Founder & President, Tiecas, Inc. | @AchintamitraAchinta Mitra calls himself a "marketing engineer" because he combines his engineering education with 20+ years of practical industrial marketing experience to bridge the gap between strategic advice and tactical implementation. In 1987, he founded Tiecas, Inc. - an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
18 articles by Achinta Mitra
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Website Content Must Address What's Keeping Engineers up at Night
Sept. 21, 2011 -
Making Industrial E-mail Marketing More Relevant
Sept. 2, 2011 -
Small Manufacturers Use Social Media Effectively
Aug. 16, 2011 -
Don't Take "Selling" Out of Content Marketing
Aug. 1, 2011 -
Boost Email Relevancy With Dynamic Content
April 27, 2011 -
Content is the Foundation of Good Relationship Marketing
April 4, 2011 -
Lead Nurturing Is Not A Marketing Option, It's A Sales Necessity
March 1, 2011 -
How Landing Pages Can Make or Break Lead Generation Campaigns
Jan. 31, 2011 -
Why Your Sales Funnel May Run Dry Without a Business Blog
Jan. 4, 2011 -
B2B Lead Generation without Lead Nurturing is Doomed to Fail
Dec. 8, 2010 -
Marketing Automation vs. Inbound Marketing
Oct. 22, 2010 -
Rules of B2B Lead Scoring - Who's Hot, Who's Not
Oct. 8, 2010 -
B2B Lead Generation Using a Business Blog
Sept. 20, 2010 -
Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle
Sept. 13, 2010 -
Don't Count on Marketing Automation to Solve All Your Lead Generation Problems
July 9, 2010 -
How Relevant Content Helps B2B Branding
June 29, 2010 -
Social Media with Email Marketing - is it the Super Combo?
June 24, 2010 -
How Lack of Marketing Content Can Derail Your Website Redesign Project
June 14, 2010