Adam Metz
VP Bus. Development, METZ Consulting | @theMetzAdam Metz is the author of the new book "The Social Customer," about how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers. He is the VP of business development at Metz Consulting where he has consulted with nearly 100 companies.
15 articles by Adam Metz
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The Rationale for SCRM Analytics
March 26, 2012 -
The Financial Rationale For Social Support
March 8, 2012 -
The Five Ms of Social CRM, Part 2
Feb. 23, 2012 -
Your Conversations, and a Little Systems Theory
Feb. 10, 2012 -
The Social CRM Process, And How Tropicana OJ Didn't Use It
Feb. 9, 2012 -
More Social Customer Engagement Models That Don't Suck
Feb. 4, 2012 -
Social Customer Engagement Models That Don't Suck
Feb. 2, 2012 -
Which Brands Became Social Objects and Why
Jan. 27, 2012 -
The Social Concept Opposes SOPA/PIPA
Jan. 18, 2012 -
The Social Customer, excerpt 6: Why TSC?
Jan. 17, 2012 -
The Social Customer: More Roots, and a Promise
Jan. 11, 2012 -
The Social Customer: Early Efforts
Jan. 9, 2012 -
The Social Customer: Born of Punk Rock
Jan. 8, 2012 -
How Banana Republic Lost a $20,993 Customer
Dec. 4, 2011 -
Sales and Marketing Automation Is Dead? Says Who?
Oct. 11, 2011