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Amanda Terrebonne is in the trenches of social media everyday as part of the Digital Marketing team at Dillard’s Inc. She manages all things social, and will occasionally come out of her hole to check out what is going on in ecommerce, SEO and SEM.
Her writing background originally stems from journalism, and previous stints include print media, publication design and broadcast television.
Yes, I have read some of Seth's stuff (of course, who in the SM world hasn't) and unfortunately, especially with FB taking a public turn and basically requiring payment for engagement for the fans you already have, I think certain companies and their push for a hard bottom-line ROI is only going to make engagement less authentic.
This observation obviously only skims the surface of what Seth hits on as far as old mindset and new technology, but I agree with you. I think though, that this 'genuine relationship' that SM has helped spawn is a big part of the shift from interruption marketing to attraction marketing so somebody somewhere is getting the memo!
Thank you for the update, Matthew. I will edit it into the article.