My name is Andy. I'm developer and an expert in online marketing and advertising. I have a history of working together with reputable companies on the ad serving market, including Epom. At free time I like to write some marketing acrticles. You can add me Google+
The actual meaning of the term “ad server” can explain why a reasonable marketer should consider using it. Namely, it usually describes a framework or better to say software, applied for the easier and faster set-up and management of online ad campaigns via versatile channels.
The global community perceives the term outbound marketing, also known as “interruptive marketing,” as the direct interaction with potential customers without their initial interest. The essence of inbound marketing lies in the “acquisition” of customers through various media channels.