June 13, 2014
The actual meaning of the term “ad server” can explain why a reasonable marketer should consider using it. Namely, it usually describes a framework or better to say software, applied for the easier and faster set-up and management of online ad campaigns via versatile channels.
May 19, 2014
The global community perceives the term outbound marketing, also known as “interruptive marketing,” as the direct interaction with potential customers without their initial interest. The essence of inbound marketing lies in the “acquisition” of customers through various media channels.