This year will be marked by a deeper integration and fusion of customer relationship management (CRM) with social media. According to a NewsFactor.com analysis the integration of Social CRM is set to become a 9 billion dollar market by 2018. Social CRM is about collecting or harvesting social media information from public and private social media websites. In other words, it is using social media services, strategic techniques and CRM technology to equip an entity to adequately engage their targeted audiences or customers.
The constant innovation and the ever-changing technology forced companies and businesses to rethink their strategies. The tactics or marketing campaigns that were deployed in 2014 or even in 2013 are no longer relevant for the targeted customer and for almost all of industries today. A new infographic published on Visual.ly goes into detail of how influencer marketing is becoming paramount and the king of content for 2015.
Social shopping is the new frontier for retailers and businesses alike. With consumers becoming increasingly tech and shopping savvy you need to distribute your financial resources. It is not to say you need to invest and sacrifice your business model, but remain open to this untapped revenue stream.