At Tracx, Ben oversees multichannel lead generation activities and content creation initiatives such as blog posts, social posts, whitepapers, and other thought leadership pieces. His relentless analytical interest in the forces that drive people's emotions and behaviors, both at the individual and group level, resulted in his obtainment of a B.S. in Psychology from St. Lawrence University. Since then, Ben has applied his passion for people, their motivations, and their interests, to the social media industry by influencing strategic vision and executing multifaceted marketing campaigns.