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A graduate of Purdue University where he studied Professional Writing, Ben proved he’s never one to back away from a challenge. He loves to communicate – his role at Element Three involves identifying creative ways to communicate with a brand’s audience, but it also requires an analytical mind that can draw conclusions from pools of data. He loves taking on new challenges and solving problems in unconventional ways.
Prior to joining the team at Element Three, Ben was very involved on campus at Purdue. He was captain of the swim team, where he was an All-American and an Olympic Trials qualifier, and also was involved as a member of USA Swimming’s Background Screen Panel, co-created an after school sports club for elementary school students, and worked for the School of Mechanical Engineering as a writer.
Completely agree, Eugenio. And as more and more brands use inbound marketing, there's just a lot of noise out there - everyone wants their content read, but with so much of it out there, it's so hard to sort through the mess of poor content to find the truly insightful and original thinking. And you're welcome - glad you found it interesting! I just started publishing here, so excited to have gotten such great feedback on my first article.
I sort of feel the same way, Eugenio. I just think there's so much content out there (and a lot of it really is great!) that people don't have time during the day to read every interesting article they come across, but we've been trained by Facebook and Twitter to pass along anything that our networks may find to be helpful. And the way that associating ourselves with this valuable content helps our reputation makes it that much easier to forward along something we haven't really read carefully (or at all). Thanks for reading, and for the feedback!
Thanks for the comment, Paige! I do the same thing - either it was SO insightful that I felt like I had to share it with my network, or I want to be able to come back to it a few days later when something I learned from it suddenly becomes relevant in my life and I want to be able to refer back to it. Though I will admit that I've shared articles I didn't read thouroughly because I trust the writer or the site it came from and hope someone else will find it to be helpful!