Blair Heavey is the CEO of Moontoast, a leading social marketing, social commerce and analytics company. Gartner Research has named Moontoast a “Cool Vendor” in Music and eCommerce, and Billboard Magazine called Moontoast a “Top Startup of 2011”. Blair has over 20 years of experience in building and leading innovative high-growth technology companies and is responsible for Moontoast’s strategic direction and execution. Blair was the CEO of MyPerfectGig and prior to that, an Entrepreneur-in-Residence at North Bridge Venture Partners.
October 03, 2012
As international events like the Olympics have grown more social, the opportunity for companies to leverage those events has also grown.
September 27, 2012
National tragedies: Then and now The digital age brings everything closer to home, and social media eliminates the effect of physical distance on empathy. When national tragedies strike, our Facebook and Twitter feeds are instantly filled with both media and personal stories recounting the tragedy...
August 21, 2012
Social marketing has managed to undergo its own revolution, going through three distinct stages, with the last stage being where social consumers are finally interacting with their brands of choice where they want and how they want to.