Bob Apollo
Director, Inflexion-Point | @bobapolloBob is founder and CEO of Inflexion-Point Strategy Partners, a specialist advisory firm focused on enabling B2B clients to realise the power and potential of Sales and Marketing 2.0. Prior to founding Inflexion-Point, Bob held C-Level positions with a number of highly successful B2B technology firms at every stage from start-up to established market leader.
54 articles by Bob Apollo
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How Many Zombies Are Lurking in Your Sales Pipeline?
Nov. 22, 2013 -
Are you Appealing to Budget Makers or Budget Takers?
Sept. 25, 2012 -
Perhaps There's No Such Thing as Solution Selling - Only Solution Buying
May 11, 2012 -
Why it's bad news if your prospect shares your point of view
April 11, 2012 -
Why Lead Scoring and Nurturing is Like Teenage Sex
March 20, 2012 -
Why B2B Marketers Need to Stop Claiming That Their Solution is Better
March 15, 2012 -
Vo-duh!-fone: Why taking customers for granted is never a good idea
March 13, 2012 -
3 proven ways to shorten your average sales cycle
March 8, 2012 -
Why Stalking Your Website Visitors Isn't a Very Good Idea
Feb. 9, 2012 -
Sales Leaders: Are You Really Training Your Sales People to Succeed?
Feb. 7, 2012 -
The Problem with Marketing Automation
Dec. 30, 2011 -
Six Strategies for B2B Sales and Marketing in 2012
Dec. 22, 2011 -
5 Surefire Ways to Increase the Impact of Sales Conversations
Dec. 13, 2011 -
Latest B2B Guide: Understanding your "Ideal Customers"
Nov. 29, 2011 -
How Impact-Based Selling Increases Sales Win Rates in Troubled Times
Nov. 21, 2011 -
3 Questions B2B Sales Leaders must ask about every Q4 Opportunity
Nov. 10, 2011 -
Are You Prepared for an Olympic Sales Performance in 2012?
Nov. 8, 2011 -
The 3 Critical B2B Sales Pipeline Metrics
Oct. 20, 2011 -
B2B Sales: The Problem with Solution Selling
Oct. 18, 2011 -
B2B Marketing: Why the Number of Leads You Generate is Irrelevant
Oct. 13, 2011 -
4 Things You Could be Doing NOW to Maximise Q4 Sales
Oct. 4, 2011 -
5 Things You Must Consider When Looking for Growth Investment
Sept. 29, 2011 -
15 Questions You Must Answer for Every Opportunity in Your Pipeline
Sept. 27, 2011 -
So You Think You Know All About B2B Funnel Marketing?
Sept. 6, 2011 -
B2B Sales: Do You Need to Talk More Than Your Prospects Want to Listen?
Aug. 9, 2011