Product Marketing Manager
Jasmine enjoys all things written and social media. She is currently a Product Marketing Manager at Brandwatch, a leading social media monitoring and analytics platform.
September 10, 2014
This month, KFC launched their new "pulled chicken" range of wraps and burgers, taking advantage of the American BBQ trend. But have they missed the boat? We explore how historical Twitter data could have helped them choose a better food trend to jump on.
March 01, 2013
So you have been building your Twitter presence and gained a moderate following. And yet, you find that you are losing followers, or those that follow you quickly unfollow shortly afterwards. Why?