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Bryan is a Social Business Strategist and CEO of PureMatter where he’s led his agency to consistent growth over the last 10 years earning a spot as one of Silicon Valley’s fastest growing private companies by the Silicon Valley Business Journal.
Bryan was recently listed globally as the 43rd most talked about marketer by senior marketers in a report study via LeadTail. Bryan was also listed as #26 by Kred as a Global Top CEO Influencer on Social Media (full list) and as one of The Top 50 Social CEOs on Twitter in the world by the Huffington Post. (full list).
Being a veracious consumer of knowledge, understanding social media and how it works both as a communication channel and shaper of popular culture has his full attention. Bryan has quickly become one of the country’s leading authorities on social strategy, earning a combined reach in his media outlets of over 100k+. In true social style, he loves to talk about it anywhere he can.
H2H = facets of why & how communication today needs to be adjusted in order to keep up with our ever-evolving social and digital world. To your point, there is a lot of people putting out the wrong message, or the right message delivered in a way that is not clear and concise. I have to think that this message is resonating if it's going to drive the H2H book into the third consecutive week of being in the top 1% of sales on Amazon. I mean, I'm good, but not that good.
I think in both instances, it's a connection the customer has with a person or brand that leads them to purchasing a product. Sure, I love chocolate too, but I'll go for a snickers bar because "it satisifies me" before I purchase a Kit Kat. With the advent of Social Business, the relationship a customer feels when they have an extroidanary experience with any brand brings them that much closer to a brand the next time they have an "impulse buy." No matter what we sell, B2B or B2C, businesses do not have emotion. People do.
Absolutely! We need to relate to the customer which we've had to do for years. Now with Social Business, it's forcing us to simplify our message (become more clear) and build relationships.
Thank you Larry!
YES! "It's not really how, but what." I couldn't agree more.
I agree, but with the advent of Social Business, it's made it harder to discern the difference between B2B and B2C.