Chad Pollitt, a decorated Veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance, an online publication solely dedicated to helping marketing and communications executives solve their online content visibility challenges. Named a Top 20 CMO Influencer and Top 5 Content Marketing Thought Leader, Chad also authored "The Content Promotion Manifesto." He is a regular contributor to industry media outlets, including The Guardian, Huffington Post, LinkedIn and many others.
Brands are at a social media crossroads today. They can no longer rely on organic visibility on Facebook to drive the engagement they need to reach goals. Twitter and other social networks aren’t too far behind, either. As a result, expect to see the three trends above pick up steam today and in the foreseeable future.