140 articles by Josh Bernoff

• 11 retailers that have embraced social applications

  Dec. 6, 2010

• Who will own the Splinternet? Apple vs Facebook vs Google

  April 30, 2010

• Should you buy Twitter ads? Yes. (And no, this won't ruin twitter)

  April 13, 2010

• Why our analysts blog at forrester.com

  Feb. 8, 2010

• Living in the cloud takes trust. Is your company worth trusting?

  Jan. 23, 2010

• Twitterville: A (Twittered) interview with Shel Israel

  Oct. 16, 2009

• Social technology growth marches on in 2009, led by social network sites

  Aug. 25, 2009

• Forrester Groundswell Awards -- I love the diversity

  July 25, 2009

• What we can learn from Poken

  July 20, 2009

• Social technology for health care: check out the imc² point of view

  June 9, 2009

• Nominations are now open for the 2009 Forrester Groundswell Awards

  May 29, 2009

• Guy Kawasaki's Reality Check: Worth Your Time

  April 3, 2009

• Should you email participants in your social applications?

  March 20, 2009

• Recession resistant: 95% of social media marketers will maintain or increase social media spending

  March 16, 2009

• Three quarters of the PR email I receive is irrelevant. Why?

  Feb. 19, 2009

• Reconciling Social Technographics and 90-9-1

  Nov. 24, 2008

• Obama's YouTube speech raises the question: is there an efficient way to listen to America?

  Nov. 16, 2008

• How to be a visionary

  Nov. 16, 2008

• Barack Obama, will you tap the groundswell?

  Nov. 5, 2008

• 2008 Forrester Groundswell Awards Winners

  Oct. 30, 2008

• Finalists for the Forrester Groundswell Awards

  Oct. 30, 2008

• New 2008 Social Technographics data reveals rapid growth in adoption

  Oct. 21, 2008

• How ordinary marketers can generate extraordinary ideas

  Oct. 9, 2008

• The power of cheesy video

  Oct. 8, 2008

• Forrester Groundswell Awards update (and thanks for your patience)

  Sept. 3, 2008

• Soliciting entries for the Forrester Groundswell Awards 2.0

  July 22, 2008

• Barack Obama vs. my.BarackObama.com on FISA -- When Your Fans Disagree With You

  July 3, 2008

• Why I'm leaving Forrester

  July 2, 2008

• Fast Company excerpts Groundswell

  July 1, 2008

• The real business model for Web 2.0: corporate clients

  June 9, 2008

• Data chart of the week: forums, ratings, and reviews around the world

  June 9, 2008

• Data chart of the week: social networks around the world

  June 1, 2008

• Data chart of the week: social profiles for elements of a segmentation

  May 26, 2008

• Help me get your boss to understand social technology

  May 23, 2008

• Podcast with Clark Kokich, CEO of Avenue A | Razorfish on CEO blogging

  May 21, 2008

• How do you measure the value of social applications?

  May 20, 2008

• Upcoming Groundswell Webinars

  May 12, 2008

• Google Friend Connect -- making open social easy

  May 12, 2008

• Data chart of the week: Seniors

  May 11, 2008

• Facebook Connect - another step to open social networks

  May 9, 2008

• What's next for Microsoft and Yahoo!

  May 4, 2008

• Social technology marketers bullish in face of recession

  April 30, 2008

• Listening with Summize and Tweetscan

  April 30, 2008

• Data chart of the week: who do people trust?

  April 28, 2008

• Economies of scale in the very personal groundswell

  April 25, 2008

• Yahoo! Open throws down the gauntlet for the open social graph

  April 24, 2008

• Working with your fans

  April 16, 2008

• Marketing News column: Are Your Customers Ready For Social Applications?

  April 10, 2008

• Why do people participate in social applications?

  April 9, 2008

• Groundswell now available

  April 4, 2008

• Should you talk about your competitors?

  April 3, 2008

• Weekly social data chart: Small-business owners

  March 31, 2008

• How I made $8.33 with Twitter

  March 27, 2008

• Turning radicals into revolutionaries: the key to kick-starting your social strategy

  March 26, 2008

• Starbucks embraces customers' input

  March 25, 2008

• Blogger dinner in NYC, March 31st

  March 24, 2008

• Jericho: When nuts aren't enough

  March 23, 2008

• Welcome to our new site, plus free data about consumers' social behaviors around the world

  March 21, 2008

• Purists and corporatists -- you respond

  March 19, 2008

• AOL buys Bebo: What it means for the future of social networks

  March 13, 2008

• Buzzkill: People are not bees

  March 13, 2008

• Corporate social technology strategy, Purists, and Corporatists -- why companies CAN participate

  March 10, 2008

• The future of social networks: Social networks will be like air

  March 6, 2008

• Could the Social Network Create An Obama Win?

  March 3, 2008

• SNCR Survey And Social Technographics

  Feb. 26, 2008

• What are interactive marketers thinking?

  Feb. 19, 2008

• Cluetrain Revisited: Jake McKee, Lego hero (liveblogged)

  Feb. 13, 2008

• Cluetrain Revisited: Doc Searls, still radical 10 years later (liveblogged)

  Feb. 13, 2008

• Recession comments, day 2: good for social applications, but not for social media

  Feb. 7, 2008

• Cluetrain Revisited, next Wednesday in New York

  Feb. 7, 2008

• Why Social Applications Will Thrive In A Recession

  Feb. 6, 2008

• Analyzing the Twitterati's take on the Super Bowl Commercials

  Feb. 5, 2008

• Microsoft's bid for Yahoo!: What it means

  Feb. 1, 2008

• How the recession will affect social applications

  Jan. 28, 2008

• Facebook (and me) on 60 Minutes

  Jan. 11, 2008

• The "open" social graph on the horizon

  Jan. 8, 2008

• The social profile of political candidates

  Dec. 17, 2007

• Social Data Applied: Looking at travelers

  Dec. 14, 2007

• POST method report available for bloggers

  Dec. 12, 2007

• Elance in the sweet spot for social commerce

  Dec. 3, 2007

• How to get a Wii

  Dec. 2, 2007

• Facebook Beacon to become opt-in

  Nov. 30, 2007

• Close encounter with Facebook Beacon

  Nov. 21, 2007

• The cult of immediacy versus the unstoppable groundswell

  Nov. 21, 2007

• Upcoming Forrester social computing workshop

  Nov. 20, 2007

• MySpace and Facebook launch new Advertising products, why Hyper Targeting, Social Ads and rise of the "Fan-Sumer" matter to brands

  Nov. 6, 2007

• Google goes mobile - what it means

  Nov. 6, 2007

• How the OpenSocial story broke

  Nov. 1, 2007

• Google OpenSocial will (hopefully) make social apps more relevant

  Nov. 1, 2007

• Complete list of winners and finalists for Forrester Groundswell Awards

  Oct. 12, 2007

• Eight great applications win the Forrester Groundswell awards

  Oct. 12, 2007

• Live feed from Forrester Consumer event

  Oct. 11, 2007

• Facebook Flyer test results

  Oct. 9, 2007

• Correction to Forrester report on social networking site marketing

  Oct. 4, 2007

• Looking for failed social applications

  Oct. 1, 2007

• Facebook - is it worth $10 billion?

  Sept. 25, 2007

• Insights from 78 social media projects

  Sept. 17, 2007

• Groundswell awards reminder

  Aug. 22, 2007

• Web 2.0/social computing explained, thanks to Common Craft

  Aug. 17, 2007

• New category for Groundswell Awards - Social Impact

  Aug. 14, 2007

• Wal-Mart's Facebook presence targets students well

  Aug. 9, 2007

• HP's Halo: Another twist on telepresence

  Aug. 3, 2007

• Observations from the "user" debate

  July 27, 2007

• Users fight back

  July 26, 2007

• I'm sick of users

  July 25, 2007

• More on the Groundswell Awards

  July 14, 2007

• Soliciting entries for the Groundswell awards

  July 11, 2007

• willitblend.com: Speaking through YouTube

  July 10, 2007

• "How Consumers Use Social Networking Sites" report now available

  June 30, 2007

• 7 ways the Web makes writing a book better & faster

  June 25, 2007

• What does Google really want for YouTube?

  June 13, 2007

• Groundswell, A New Book From Forrester and Harvard Business School Press

  June 6, 2007

• Latest Apple and Google Moves Mark A Milestone

  May 31, 2007

• Pesonal Democracy Forum Report: Seth Godin

  May 18, 2007

• Personal Democracy Forum Report: short political takes

  May 18, 2007

• Personal Democracy Forum Report: Thomas L. Friedman

  May 18, 2007

• Personal Democracy Forum Report: Yale Law's Yochai Benkler

  May 18, 2007

• Personal Democracy Forum Report: Pew's Lee Rainie

  May 18, 2007

• Personal Democracy Forum Report: NYT's Tom Friedman and Google's Eric Schmidt

  May 18, 2007

• Personal Democracy Forum Report: Larry Lessig

  May 18, 2007

• Test-driving Telepresence

  May 14, 2007

• Why Microsoft + Yahoo! makes sense - and why it won't work

  May 4, 2007

• Yahoo! buys Right Media, a smart move to defend its online ad leadership

  April 30, 2007

• Forrester's new Social Technographics report

  April 23, 2007

• The best email marketing I ever got

  April 20, 2007

• Google "closes the loop" with Doubleclick acquisition

  April 14, 2007

• Meetup: Web 2.0 Expo and Forrester Web 2.0 Briefing Day

  April 13, 2007

• How bad are the trolls?

  March 27, 2007

• What Twitter is good for

  March 16, 2007

• Disney's mommy portal, family.com, will be a winner

  March 13, 2007

• Nickelodeon's winning user-generated content strategy

  March 12, 2007

• Microsoft's attempt to marginalize Google over copyright

  March 8, 2007

• USA Today gets a rough introduction for its social makeover

  March 5, 2007

• Can social networking sell more beer?

  March 4, 2007

• Transitioning this blog into Groundswell

  Feb. 23, 2007

• Real time Demo 2007 (part 4)

  Feb. 16, 2007

• How I use Google Docs & Spreadsheets

  Feb. 9, 2007

• Viacom and Google/YouTube: A temporary setback to future licensing deals

  Feb. 2, 2007

• Forrester notes from DEMO 07

  Feb. 2, 2007

• New ROI of blogging report from Forrester

  Jan. 25, 2007