Let’s face it: a lot of content out there on the web is dull, boring and humdrum. Such content will never motivate anyone to advance along a conversion funnel or be passed along on social media. Here are some tips for making sure that your BtoB content isn’t “Bland to Boring.”
Often eclipsed in discussions and the press, direct mail is still an essential pillar of marketing. And it isn’t going away; in fact direct mail spending is holding steady — at a projected $44.5 billion in the U.S. for 2014 . Today, we interview Patty Brehm, the CEO of Didit DM , Didit’s new direct mail division. Our discussion topics are the challenges and changes taking places in this vital marketing channel.
This month, Facebook is rolling out a major redesign of their home page and news feed. A revised newsfeed was rolled out one year ago, and it seems that according to a recent MarketingLand article, Facebook users like things just the way they are.
Folks who buy goods with Bitcoins tend to be young, rich, and willing to spend their crypto-currency units. Are you ready for today’s trendy crypto-currency equipped shoppers? Check out our infographic, which contains some essential demographic info on people who buy goods online with Bitcoins.
Finding the point of optimal convergence for the three overlapping spheres of social media engagement is tricky. Employees of companies will not always be at a particular firm for all of their professional lives, people change their associations, and change themselves over time.