Christian Maurer
Principal, The Ultimate Sales Executive ResourceAs a consultant, coach and trainer, I help B2B sales leaders, who admit performance problems of their organizations, to define and implement solutions based on new thinking. I have come to the conclusion that new thinking is needed to solve these problems, as,over the years, despite an abundance of proposed solutions, too many sales organizations have not made much progress improving their performance. This leads me to focus on the leadership pyramid first and then on the individual contributors to improve performance. I work with Fortune 500 companies as well as with local and regional champions. I conduct business in German, English and French. I was a member of mixed faculties with professors from leading European Business Schools for corporate in house programs I am now a frequent speaker in events organized by the Institute for Marketing and Retail of the University of St. Gallen , Switzerland and I am a member of the visiting faculty of ZfU International Business School in Thalwil, Switzerland
29 articles by Christian Maurer
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How do you define Sales?
May 18, 2012 -
What is Your Return on the Use of a Common Sales Language?
Aug. 2, 2011 -
What Sellers can learn from Skiers
Feb. 8, 2011 -
Do You Need a Sales-Consultant, -Coach or -Trainer ?
Aug. 5, 2010 -
How the C-Level Makes or Breaks Sales Performance
March 18, 2010 -
'Sales Process' Is In The Air
March 9, 2010 -
How Do You Know Your Sales Effectiveness Initiative Is Successful?
Feb. 22, 2010 -
How 2500 Sales Leaders Intend to Improve Sales Performance of Their Troops
Feb. 8, 2010 -
Account Management is Loyalty Management
Jan. 21, 2010 -
What is Wrong with the Win-Win Negotiation Concept?
Dec. 3, 2009 -
How Specific do Value Propositions Need to be?
Nov. 8, 2009 -
Contradicting opinions on who generates leads
Aug. 14, 2009 -
If Knowledge is a Key Ingredient for Success in Sales...
July 2, 2009 -
Are your Salespeople asking the right questions.......
May 11, 2009 -
The Role of Social Media in B2B Selling?
April 10, 2009 -
Does frequency of posting matter...
April 2, 2009 -
Sales Managers: How to Provide for Your Team Members on a Shoe String Budget
Feb. 16, 2009 -
If I Was a Sales Executive...
Feb. 9, 2009 -
If I Were A Sales Executive....
Feb. 8, 2009 -
Guest author Ian Brodie on diminished returns to sales calls
Jan. 7, 2009 -
Life Line for sales execs... improving sales team effectiveness in a slump
Nov. 10, 2008 -
Sales Quota Attainment: Whose Performance is Measured?
Nov. 1, 2008 -
Interface between Marketing and Sales: From a Source of Trouble to a Success Factor
Oct. 15, 2008 -
Surprising Numbers?
Sept. 21, 2008 -
Ask 'why' Five Times
Sept. 6, 2008