Christopher Jan Benitez
Content marketer during the day. Heavy sleeper at night. Dreams of non-existent brass rings. Writer by trade. Pro wrestling fan by choice (It's still real to me, damnit!). Family man all the time. Writer for hire.
April 04, 2015
Netflix recently rolled out the latest 3.7.2 version on Android. What appeared to be an innocuous update that fixed bugs and added new features also included a hardcode within the app that initially performs a Google DNS lookup. What this does is determine whether Netflix subscribers are using a DNS masking tool or Smart DNS to run the app.
April 01, 2015
Link building has been known as an SEO strategy to gain backlinks from reputable websites. As a practice, it has received negative reaction mainly because of the link builders who do it incorrectly. Instead of going for sustainable but difficult to achieve backlinks, they resort to quick, easy, but spammy links for their client sites. As a result, not only do these links do anythign for their client sites, but they also put the sites at risk of being penalized by search engines.
March 28, 2015
Part of learning how to start a blog is also finding out why you need to blog. Because the success of a blog depends on the main goal assigned to each. Some would attribute their success to the number of email subscribers they have captured over a period of time. Others would look into how their blogs have built a vibrant community, which they could later convert into brand advocates or customers.
March 27, 2015
If you are running a lead generation campaign using a landing page from your blog or site, a skill you ought to learn is A/B testing. This lets you measure the results of two pages you have created with the same offer and see which one gathers the most leads.
March 25, 2015
In order for a blog to be considered a success, it has to abide not only by the strategy implemented to reach its goals, but also the foundation that supports it. A content strategy that brings fruit to a content marketing and social media marketing strategy is important in generating blog traffic, which you can turn into leads or customers. But how the blog is built and set up is just a crucial, if not even more so.