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Courtney is the Community Manager at Viralheat - a social media analytics company based in the San Francisco Bay Area. She loves staying up to date with news, current events, tech and social media stories, and Bay Area sports. Find her on the web @courtkett.
I agree, Lucas! Thanks for sharing.
Thanks Kent for sharing. I definitely agree that Google Reader is a great tool, it also really helps to stay up to date with current events and announcements depending on what you subscribe to.
I'm surprised that social only makes up 18% of online time...whoever did that study mustn't have included many Community Managers!
Kent, you make a great point - video is definitely content people enjoy and typically engage with. And knowing your market and what they like should be front of mind when developing your social media strategy. Very interesting that video fairs better than images and text in Malaysia.
I agree that a social media audit is necessary every couple months to make sure you're on target, staying relevant, and continually learning. Really love that the layout of the infographic it is a simple yet interesting check list. My most recent post was looking at large brands' social strategy and comparing it to your own. Always interesting to compare!
Great post! It is definitely true that customer sentiment can tell you a lot about how your company is doing and where they can work to improve.