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Thanks for the comment Jeff. We're in agreement here. It's a very difficult task for most marketers to resist the pressures and tempatations of push marketing to be successful in social. We can only hope that the examples of failure will demonstrate how to succeed.
Thank you for your time and thoughts on this issue.
The reason I didn't argue about business contacts is because for the majority of businesses Twitter has a low adoption rate. (The exceptions are marketing and PR departments and high-tech.) The original article pointed out that only 2% of adults in the US use Twitter. Therefore it's difficult to base a business arguement on Twitter.
As for personal friendships I'm 100% with you there. I've formed lasting friendships in both my business and personal life which will last. And for that I'm grateful for Twitter. And please feel free to connect with me @ckieff.
Thank you all for your comments. There is a very active debate raging on my blog http://www.1goodreason.com/blog/blog/2010/11/18/9-point-social-media-expert-evaluation
I know this isn't the final word on the subject. But I contend that these measures will give clients a quick and easy way to discuss social media goals with their consultants.
Thank you for commenting,