Named one of Fast Company's Most Influential People in Technology and Businessweek's Top Young Entrepreneurs of 2011, Clara is CEO and founder of Sequoia-backed Hearsay Social, whose social media software enables large brands to create, measure, and distribute content out to local reps, agents, and franchisees' Facebook or Twitter pages. In 2007, Clara created the first business application on Facebook ( see here ) and subsequently authored the New York Times-featured bestselling book The Facebook Era, which has sold over 21,000 copies worldwide, has been translated into nine languages, and is used as a marketing textbook at Harvard Business School. Previously, Clara was a marketing executive at salesforce.com, and held technology and product positions at Google and Microsoft. Clara has a BS in computer science and economics and MS in computer science from Stanford. She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Social-Loco, American Marketing Association, Toronto TechWeek, and Social Ad Summit. Clara blogs at http://thefacebookera.com and Twitters as @clarashih.