Founder and chief editor
Colin Delany is founder and chief editor of Epolitics.com, a site that focuses on the tools and tactics of Internet politics and online political advocacy. Epolitics.com received the Golden Dot Award as “Best Blog – National Politics” at the 2007 Politics Online Conference, and Delany was a part of DC Fox affiliate WTTG-25′s live coverage of the 2008 presidential election results. Delany also wrote the e-books Learning from Obama: Lessons for Online Communicators in 2009 and Beyond, How Candidates Can Use the Internet to Win in 2010, and Online Politics 101: The Tools and Tactics of Online Political Advocacy, together downloaded from Epolitics.com over 60,000 times.
March 20, 2014
Google Glass MIGHT take off behind the scenes, though: what if a data visualization overlay could help field organizers cut turf and monitor teams’ locations? But tablets and laptops are pretty efficient at tasks like this now, and cell phone apps are already putting powerful tools (like NGPVAN’s MiniVAN) in grassroots volunteers’ hands
February 21, 2014
What are the big developments to watch in online advocacy? That question is very much on my mind. Here are three key trends that I’m following closely in 2014: data-driven targeting, the arrival of the mobile era, and getting value from your Facebook following.
January 23, 2014
Email marketers care *a lot* about data — the right subject line on an email appeal can double the donations it yields. As we discussed earlier, any mass email/CRM system worth a damn will let you track basic information about your messages, including the percentage of messages opened by recipients (“open rate”).
October 03, 2013
The health insurance exchanges created by the Affordable Care Act came online Tuesday, and judging by most accounts, their main problem was a good one: popularity. Some of the exchange sites saw so much traffic from people interested in signing up for Obamacare that they bogged down.
September 27, 2013
There is a dirty little secret to Facebook success: if you want to get your content widely shared, and you have an email list, send out a message asking people to share it. You’re likely to find that the posts you email will far out-perform your normal Facebook content.