The internet being the internet, there will always be a place for folks interested in self-harm to congregate. It’s impossible to get rid of discussion of any topic entirely. But, having the discussion centrally hosted on a company of Tumblr’s stature gives authorities an opportunity to intervene and try to prevent truly self-destructive behavior from taking place.
"Researchers at that JHU’s School of Public Health analyzed 2 billion public tweets, from May 2009 to October 2010, to determine whether semantic analysis could unearth meaningful information about public health trends. "
It is true, marketers in highly regulated industries, like financial services, have less creative license than those in other fields. After all, rates and returns are what they are – no room for embellishment. All outgoing communications need to be precisely crafted and vetted by the legal department to ensure they comply with the letter and spirit of the law. The idea of increasing the volume and informality of consumer/customer contact makes many financial institutions feel a bit woozy.
I feel compelled to assert again that I am not using “social media” as a proxy for “Facebook.” Social media incorporates a wide variety of channels and initiatives including blogs, interactive forums, user communities, communication tools, and virtual gatherings. Think big!
...with the introduction of Nike+ in 2006, the company began selling something radically different: it began offering users a social platform, a place to connect with like-minded people from around the world. Sure, that platform will sell an awful lot of shoes – but for the thousands of Nike+ members, the social experience is the product and the shoes are an afterthought.