Cynthya Peranandam
Principal, IBM Strategy, IBM | @cperanandamCynthya Peranandam is a Principal Consultant for the IBM, providing data-driven thought leadership to foster strategic conversations. Previously, she led marketing strategy for IBM Social Business solutions and IBM's private cloud platform. Cynthya has worked with clients across the digital spectrum, and has driven adoption and commercialization of emerging technology through IBM's early-adopter program. She is the author of numerous blogs and reports about business and technology.
7 articles by Cynthya Peranandam
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3 Steps to Intelligent Marketing with AI
Oct. 17, 2016 -
3 Ways to Unlock Dark Data
March 22, 2016 -
Why Data Will Drive The Next Wave of IoT Innovation
May 27, 2015 -
The Supply Chain Meets Social Business
March 25, 2015 -
4 Social Must-Haves to Engage Customers
Dec. 12, 2014 -
Why Social Engagement Isn't Enough
Dec. 2, 2014 -
New IBM Study Reveals 5 Distinct Entry Points for Social Adoption
Oct. 22, 2014