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It's obvious that Facebook is the most dominant social network by far, but I think it's interesting to see the changes they could make to better themselves; changes we can see happening with Google+. Google's social network is obviously late to the game (too late most people think) but the product they put out functions as well as, maybe even better than Facebook's. Right now it's hard to see the two products really competing with one another, but at some point doesn't Facebook need to recognize the improvements its competitors are making, how users respond to those improvements, and eventually learn from those strategies? That has to be thought of as competition in some way, no?