Darren Johnson oversees social media for the Costco Auto Program. Previously, he served as Director of Communications and Social Media for Power Ten, Inc where he led campaigns for several companies in the defense industry. He joined the Costco Auto Program after over a decade in private and non-profit communications and public relations. Beginning his career in print journalism with newspapers in Northern California, Mr. Johnson soon discovered the gap in presenting the stories and messages of organizations to the media and public. His work took him across the nation to Washington D.C., around the globe to Japan and finally back to Southern California. Mr. Johnson has designed public relations and marketing campaigns for organizations of all sizes. Ranging from print, to mobile and social media, he has directed numerous successful campaigns for both small businesses and nation-wide organizations. As the social media experience has matured, he has developed and integrated of a new set of rules for effective communication..