Current mergers and acquisitions related to the Internet of Things (IoT) continue to break records, according to the latest worldwide market study by 451 Research. Moreover, the applications for machine-to-machine (M2M) technologies are already surfacing in numerous industries. Buyers so far this...
Around the globe, demand for access to the mobile internet has positively remained consistent throughout last year. Following a typical year-to-year upward trajectory, the global smartphone and phablet market began 2015 with a boost, compared to the same quarter in 2014.
Across the digital content arena, there has been a gradual transition from the pay-per-download model to a month-to-month or annual subscription. This transition is very apparent in the mobile space, where the majority of applications are now free at the point of download.
The competition to become the third mobile device Operating System (OS), behind Google and Apple, has evolved. Introduction of the Internet of Things (IoT) has shifted the focus. Now, savvy OS vendors need to be concerned with supporting wearables, smart cars, and smart home devices.
Only the most conservative laggard marketers have yet to embrace digital trends. Global brand and retail spend on digital marketing activities will reach nearly $200 billion in 2015, that's up by 15 percent on 2014 levels, according to the latest market study by Juniper Research.