If you’re among the elite IT-savvy senior executives — the most informed about the upside opportunities for digital business transformation — then I trust that 2016 is the year where you’ll likely make a quantum-leap past your competition.
Why are today’s savvy CEOs more deeply involved in marketing strategy? We know from prior market research that digital marketing adoption is often the precursor to the creation and execution of a broad corporate-wide digital transformation agenda. That’s why.
Does your CEO have a bold goal for 2016? Does the goal include the word ‘digital’ or ‘transformation’ in the description? Well, if so, they’re not alone in their quest for a superior IT-enabled competitive advantage that positions their organization for the future.
Does your brand message stand out in the marketplace? Does your narrative convey bold ideas, new experiences and customer stories that engage and excite people to learn more about your company? Has your marketing team fully embraced the tools and techniques of content marketing? Or, are your efforts still being surpassed by more progressive competitors?
Informed management consultants and industry analysts agree, the digital transformation journey begins with the adoption of digital marketing practices that enable companies to evolve beyond obsolete advertising-centric thinking.