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Next to my family and my faith, social marketing is my passion. I blog about how business and social purpose intersect in order to grow your bottom line.
Pleasure indeed, I think it's time for me to get ready for a presentation tomorrow anyway. Not sure why my brain insists on putting them together last minute! lol
You're right, social networks are meant for pleasure and normally any attempt by a business at subterfuge in regards to that will be found out, and in a hurry.
I didn't get into the deal with the dealership in too much depth, because at that point the post was already getting out of control in terms of length, but we didn't use social networks to be social, rather we used it as more of a way to gamify everything with votes, shares and whatnot. I guess that is social so what I’m really saying is that we didn't take away from the pleasure of using it by trying to sell cars or service, rather we used the way people were already using it, as a way to share, consume and interact with content.
So yes, it can be difficult and instead of writing those 3,000 + words I could have just said it this way:
Instead of trying to market your brands products or services, connect around something that your community is already passionate about. Don't fake it, don't just stroke a check, instead become part of the solution by connecting authentically with a cause and the people that support it. Once people start to see that your business is as passionate about making a change as they are, they will begin to associate you with the positive mental emotion they feel when they’re making a difference.
Sorry Dan, it was just the first name that came to my mind.. I can change it to David? HAHA
That's a very good question not so average Dan, in fact I was watching the dance video again after not seeing it for a few years just yesterday. Those videos do in fact create emotion, not the kind I was talking about in the post, but emotions non-the-less.
By creating a positive emotional feeling in the mid brain it will help to increase the levels of seritonin in the brain, which helps to elevate mood (seritonin is more complex than that but you get the idea), which in turn makes the old brain feel good. As I mentioned in the post the old brain is all about the preservation of self and if you make the old brain feel good it wants to keep doing it. That's why we will sometimes subconsiously eat that second helping of triple chocholate death cake when our rational side (our new brain) knows better.
Thank you so much for the comment Daniel, I really appreciate you helping to further the conversation!
I just remembered that when you click through to one of your connections you can see the people you have in common and what their score is with your connection.
As far as I can see they are private for your eyes only. Which is the way it should be... in my opinion. Let me know what you think. I'd imagine that they are going to be growing rapidly.
Thank you and you are correct! While there are other ways to use social marketing I much prefer this method because not only does it make a difference but it also rallies the community around a cause that they are passionate about. Thank you for the response!