Next to my family and my faith, social marketing is my passion. I blog about how business and social purpose intersect in order to grow your bottom line.
April 23, 2014
In order to create a brand that elicits a powerful emotion it’s important to engage around what matters most to your consumers. By playing to the emotions of your consumer and getting them to feel a certain way about your brand, and what it stands for, you are much closer to generating the type of response in the consumer that few businesses can claim.
March 03, 2014
To truly engage your community you must first seek to understand what they are passionate about, to understand what drives them, to understand what keeps them up at night. Once you know those three things you’re in a better position to align your own social purpose, your own passions and motivations with theirs.
February 04, 2013
What’s your social purpose? In a recent study the Edelman PR group found that 87% of global consumers believe that a business should place at least as much weight on the interest of society as they do on their interest of business.
November 16, 2012
What is Cloze? While it can be described many different ways I like to think of it as a relationship building tool. It connects with your email, Facebook, Twitter and LinkedIn and assigns a "relationship" score based on 6 different parameters, they are:
September 26, 2012
The larger the chasm between the perception of your brand and the actual reality of it the bigger the chance of a PR nightmare. So, how do you ensure that this doesn’t happen? Easy, be who your fans think you are.