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Marketing strategist, keynote speaker, and bestselling author of 8 books including "The New Rules of Marketing & PR" (now in 25 languages), "Marketing Lessons from the Grateful Dead" and "Newsjacking".
Jon, Wow -- I am honored! I have valued your friendship in the years since we met too. And I am humbled that the ideas in my book led directly to the founding of such an awesome company. Thank you so much for this post.
Larry, it's now cajoling. It's reality. Business is about evaluating risks and executives see social media as risky. Real-time media less so.