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Content devourer with a passion for the creative, Deanna is on the constant lookout for her next big adventure. Having earned her B.S. in Marketing Communications and Journalism from the University of Wisconsin-River Falls, she spent the following year trekking the globe directing university programs in both the United Kingdom and China.
At Synecore, she utilizes her diverse range of experiences from event marketing to project management to develop compelling digital content. When she’s not socialing on media, Deanna can be found blazing new trails with her equine comrades and scouring concert venues throughout the Midwest.
I'm having that same problem! I've been guest posting for a few days now and outbound links weren't an issue...and suddenly this morning they are disappearing when I hit publish!
Keep us posted if you find out why this is happening...but it's quite unfortunate that I'm not even into my first week of being allowed to publish and this is happening. Not only doesn't it leave a bad taste but I will definitely be second guessing if I publish any more posts in the future.
Excellent article on Starbucks, Daniel! The brand truly understands the importance of establishing a human connection through unique, engaging, and compelling posts thoroughout all their social channels.
You said it perfectly, Tom! It's vital for companies to undertand the importance of treating your content/social strategy like a newsroom, always paying attention to the needs of your audience + brand influencers.
Ava, your points are some of the exact reasons why I wrote this post! As long as we are naturally social creatures, so should companies. Technology can't always provide a direct replica of human emotion, making it vital to maintain an organic aproach to any social content strategy.
Barbara, you are right on target! One of the most amazing things about content marketing is the level of community it builds within a brand. Companies need to be quick to realize that it's about more than just getting good anayltics...It's about building the relationships!
Jarvis, Thanks for the kind words! I'm glad you enjoyed the post...and that your'e not a robot. :)