Deltina Hay is an avid writer, presenter, educator, and blogger. Author of The Social Media Survival Guide, already in its second edition, Ms. Hay is a veteran Web developer, publisher, and a pioneer of social media and Web 2.0. As professor of Drury University's social media certificate program, Hay educates businesses on the strategies, technologies, and tools for creating a sustainable and optimized presence in the Social Web. Founder of Social Media Power, Dalton Publishing, and PLUMB Web Solutions, Hay is a regular contributor to many journals and online news sources, including Technorati and SocialMedia.biz. Hay joined the International Marketing Standards Board's Global Board of Advisors in 2010. More information can be found at http://www.deltina.com.