Drew Neisser is CEO & Founder of Renegade the NYC-based social media and marketing agency that helps inspired clients cut through the nonsense to deliver genuine business growth. A frequent speaker at industry events, Drew’s been a featured expert on ABC’s Nightline and CNBC. In addition to blogging for SocialMediaToday, you can find Drew’s articles on FastCompany.com, MediaPost and TheDrewBlog.
In the last few years, Drew and Renegade created PerkZone for Time Warner Cable Business Class, built the @TalkingBench for the NCAA, charged up the prepaid card market launching MAGIC by Magic Johnson via events & social, unleashed the AXA Gorilla on Twitter with audio tweets and a virtual retirement party, introduced young adults to Harlem Liqueur and made a splash for Davidoff Cool Water on Facebook.
Also at Renegade, Drew hatched numerous award-winning campaigns for a long-list of blue chip clients. His ideas for HSBC, Panasonic and IBM were all recognized by BRANDWEEK as Guerrilla Marketers of the Year. Among these is the legendary HSBC BankCab program, a restored Checker, that has been delighting HSBC customers since 2003 with free rides (and now informative tweets).
Drew’s creative accomplishments include naming and launching the Toughbook for Panasonic and penning numerous taglines. These include “Like money. Only Magic.” for MAGIC by Magic Johnson prepaid MasterCard, “Where Family Comes First.” for Family Circle Magazine, “Fire things up,” for Toasted Head wine and “Great tech support. Good karma.” for iYogi.
Diapered at Wells Rich Greene, trained at JWT and retrained at Chiat/Day, Drew founded Renegade in 1996 as a place where the best ideas can sprout from any corner and collaboration trumps ego. Drew earned a BA in history from Duke University and lives in Manhattan with his wife and the agency’s mascot, a French bulldog named Pinky. A native Californian, Drew dreams of becoming a surfer but is a long way from hanging ten.
Lacorazza and his team are determined to maintaining a local bond with customers despite Wells Fargo’s enormous size. “While we are a coast-to-coast company now, our focus is on serving our customers and our communities at the local level,” Lacorazza says. “We have a strong culture of putting the customer first and strive to live it every day."
As a purveyor of not only fashion but also lifestyle, Converse has an opportunity to be a part of their customers’ everyday lives. Instead of pushing the sales angle, though, CMO Geoff Cottrill says that they are more interested in turning the reins over to the consumers and enabling them to steer the conversation.
Louisville Slugger has a brand name recognition second to none in the baseball world which made modernizing the brand a particularly unique challenge for VP of Marketing, Kyle Schlegel. Find out how he did it here.