In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we do – and what happens – both good and bad, is rarely if ever the fault of the communications platform. Generally, the culprit or hero is sound communications strategy supported by a legitimately good product or service.
One of the funnest spectator sports in social media marketing is tearing apart the advice of others. Add to that the constant hand-wringing over whether conference presenters should give “101” talks or “advanced” seminars brings the whole thing to the brink of becoming a spectator sport. Well, what if someone outside the marketing bubble gives advice, and some silly web site gives it some editorial space?
When people kvetch about getting “Generic” connection requests on LinkedIn, I tend to roll my eyes - and not just because I roll my eyes a lot. The “generic” appearance of these invitations doesn’t bother me. The context of the invite is enough.
I’ll agree it is important not to be in “hard sell” mode all the time, turning off potential audience members through incessant hawking of your products and services. However, the notion of “zeroing out your brand” in content raised by the panel makes very little sense to me.
Are “reputation” scores a waste of time or simply misunderstood? Every time some tool come out that brags about being able to rank influence and reputation, people immediately jump on it as bunk or as a sign of narcissism and a lack of real priorities– of course, those same people jumping on the...