Stone Temple Consulting
Content Marketing, PR, Social Media. Not necessarily in that order.
November 23, 2014
In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we do – and what happens – both good and bad, is rarely if ever the fault of the communications platform. Generally, the culprit or hero is sound communications strategy supported by a legitimately good product or service.
November 04, 2014
One of the funnest spectator sports in social media marketing is tearing apart the advice of others. Add to that the constant hand-wringing over whether conference presenters should give “101” talks or “advanced” seminars brings the whole thing to the brink of becoming a spectator sport. Well, what if someone outside the marketing bubble gives advice, and some silly web site gives it some editorial space?
December 16, 2013
When people kvetch about getting “Generic” connection requests on LinkedIn, I tend to roll my eyes - and not just because I roll my eyes a lot. The “generic” appearance of these invitations doesn’t bother me. The context of the invite is enough.
May 02, 2012
I’ll agree it is important not to be in “hard sell” mode all the time, turning off potential audience members through incessant hawking of your products and services. However, the notion of “zeroing out your brand” in content raised by the panel makes very little sense to me.
August 28, 2010
Are “reputation” scores a waste of time or simply misunderstood? Every time some tool come out that brags about being able to rank influence and reputation, people immediately jump on it as bunk or as a sign of narcissism and a lack of real priorities– of course, those same people jumping on the...