DK New Media
Author of Corporate Blogging for Dummies, Founder and Chief Blogger of The Marketing Technology Blog, and CEO of DK New Media
December 20, 2013
Wildfire and Ad Age recently conducted a survey asking over 500 enterprise marketing managers and executives about their approach to social marketing. They learned what the best and most successful brands are doing to engage audiences, as well as what those that struggle with social are doing.
December 18, 2013
A few years ago, I was strung out on SEO. I’m not kidding… the traffic that Google was sending our blog kept me up at night, writing, tweaking, writing, tweaking, writing. I was chasing the algorithm, my competition, and it was driving every decision that I had with the blog.
December 07, 2013
ShortStack analyzed more than 50,000 active Facebook Pages and 300,000 custom Facebook Page apps that serve more than 1.4 billion Facebook fans and, among the things they discovered: Engagement in December increases by as much as 66 percent on custom Facebook Page apps!
December 05, 2013
It wasn’t a surprise, given smartphone adoption, that mobile was going to have a huge impact on this year’s holiday sales. Of the sales that occurred, 38% of the online traffic came from smartphones and tablets, according to IBM Digital. 21% of all online sales were made from those mobile devices.
December 03, 2013
This infographic from AboutUs is a solid overview of the questions we need to ask as content marketers. It shows you how to follow the principles of journalism for great content marketing - namely, asking and answering Who, What, When, Where, Why and How.