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Curation is definitely part of the "What" - I agree that it's a critical strategy.
We absolutely see this! All of our clients start with service - always an expectation of the audience - and then work on the rest.
Jenn Lisak is the master at live tweeting events! Great post Stephen - it's a great way to garner a lot of attention and build quite a following in social media.
I'm not so sure the demographic has everything to do with it. I think bullying and trolling has a lot to do with it as well. Anyone with an opposing opinion is mocked, criticized and subsequently drowned out. People's etiquette when it comes to politics is disgusting in this country. People are simply not allowed ot have their own beliefs anymore.
Thanks so much for the kind words, Treb!