Edwin Huertas has spent the last fifteen years growing his skills in the internet arena, from programming and website building to the latest iterations of web marketing. He's a self-confessed nerd with an undying passion for marketing, because it is a way to get attention for deserving products and services. He loves using his skills to help people get the attention and business success they deserve and for the last 15 years companies from around the globe have relied on his expertise to help realize their online goals.
You really don’t write a blog post to sell. You write to send off your reader along to continue on his journey with a useful little tidbit to help him find his way. Your blog content should help build the reader’s anticipation for the next step in the journey and propel him forward to the next stop, whatever and wherever that may be, on the road to the desired destination – the purchase!
The one thing all social media platforms have in common is that each one lets you manage a profile page that summarizes who you are. This may appear to be a trivial aspect of social networking, in fact you may even consider it time-consuming and annoying to have to complete and maintain your profile. But your profile is one of the first things people check out about you and they will judge you simply by what it looks like and what it says.
The classic Buddhist koan comes to mind: If a tree crashes down in the middle of a forest and there is no one around to witness it, does it make a sound? In the same way, if you blog but no one reads your blog, is it blog marketing? You could argue, of course, that you are going through the motions of blog marketing and so you must be engaged in blog marketing.
Have you ever wondered why some content just seems to slide effortlessly through the blogosphere? Some blog posts just naturally seem to attract readers like a clump of peanut butter rolling across a bowl full of rice krispies. I have often wondered what it would take to create content of this caliber, and came up with this short list of things that a blog post needs to do to be a viral success.
Whether on your blog post page or via social media, comments are a welcome indication that you are engaging your audiences. But comments are a double-edged sword. If you consistently put out great content you will get a lot of positive, insightful and flattering feedback. But that is not a guarantee that the comments you receive will be favorable.