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Edwin Huertas has spent the last fifteen years growing his skills in the internet arena, from programming and website building to the latest iterations of web marketing. He's a self-confessed nerd with an undying passion for marketing, because it is a way to get attention for deserving products and services. He loves using his skills to help people get the attention and business success they deserve and for the last 15 years companies from around the globe have relied on his expertise to help realize their online goals.
Yes I agree. ENGAGEMENT is what it is all about in the end. That is why instead of 'pitching' a company I will try to get into a conversation with a person or group. At some point after I will offer them free (useful and related) content to get them to the site somehow in hopes that they will view other sections of the site. These people don't want to hear about your products they want to discuss THEIR issues so I use that to somehow explain how my client's service/product can help, but only after actually building some kind of trust through dialog.
Very well said. It still surprises me that companies don't really consider their audience OR how important their content may be to that audience. I mean, it seems simple doesn't it? But, it appears this is something that is very easy to overlook for a lot of marketing and business people. If a company can learn more about WHO their audience is they can create content that caters specifically to them, but yet I still see garbage content every day and companies wondering why it isn't working - uuugghh - it drives me nuts!
Thanks for the mention :) I'm glad you liked the article. I read yours and it was right on the money!
Thank you for your comment!
I agree with you. I think that if Facebook wants to maintain their edge they will have to figure out a way to create their own smaller, segmented networks (as a separate project outside of FB itself of course).
Thanks for the comment. I checked out your site and it looks great. Loved the design and content layout.
Great article Viginia. A good reminder of what buzz really is. It's inspired me to write my next article on this subject too.