Co-Founder and Community Manager
By day I work with startups to help them build out their brand, by night I support my non-profit, Digital District, that focuses on improving digital literacy.
January 31, 2014
As college students prepare to graduate and enter the professional world, they have a challenging and competitive journey to embark on. As with most things in life we must crawl before we walk, which in this case means students should consider putting a metaphoric suit and tie on their social presence prior to sending out resumes.
February 21, 2013
Many people will tell you that Burger King's Twitter account being hacked is negative for their brand, but let's look at the numbers. The kind of press and attention they will receive as a result of the hack would have required nearly a $1,000,000 campaign investment.
November 20, 2012
When it comes to managing online communities, it’s no different than understanding the simplicity or complexities of beer. Just know that without a proper strategy and planning, you will end up with a skunky flavor and time wasted. This goes for both beer and online communities.
June 13, 2012
Have you wondered how effective the new Facebook Page promoted posts feature is? Here are our results from a $5 post. The results may surprise you.
August 24, 2011
Before we decide how to build a community and what motivates members to interact, we must define what it is.