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By day I work with startups to help them build out their brand, by night I support my non-profit, Digital District, that focuses on improving digital literacy.
I completely agree. Social media is an interesting place, and it surely will continue to be developed.
The 1,601 number is for unquie accounts. That means around 373 views are attributed to people who looked at it more than one time.
Hey there Kate - I'd be more than happy to write up a follow up. We hold an event each month, so at about this time next month I should be able to get a comparison up. It probably will not be compelling enough to publish here, but if you shoot me your Twitter name I can send you it next month.
Promoted posts are like the budget version of Facebook ads. With the right campaign, Facebook ads can do wonders, and for a couple of bucks the promoted feature really did more than I exptected (which I went into this thinking nothing would happen).
For your first point though, we actually made a point not to mention that free drinks or an open bar was involved. It just had a quote about drinking from a notable person, but nothing about us picking up the tab (we actually were not sure at that point if we could). Second, we are in DC, getting very close to election time, there is an over abundance of people who care about politics here. While I do agree that this is clearly not a standard experiment due to that lack of a proper control, this is a simple first hand impression of how much $5 provided us (which I hope I made clear through the post).
Between my research with going against TOS and attempting to purchase followers, and using black hat methods to increase your numbers, this is a really cheap and effective alternative that Facebook clearly does not mind us using.
I only used the word "communities" once in the entire article, and that was not on or around the last line. I'm not quite sure what you are reading. Additionally the Google image search was just to create a clear representation of what a community manager looked like because pictures are stronger than words. The research found below it is where the credability can be found, and my experience as a CM. However, I do appreciate your effort to troll my article. A community wouldn't be complete without their trolls.
Greg you are absolutely correct. What I did with this article was simply identify what companies now feel a community manager should be. If you have a thriving community, do you really need them to double as a brand evangelist? A large portion of the job opportunities that I drew this information from were from large companies, that likely have a great deal of discussions going on. What they probably need is a community architect who can help guide discussions into a joined area.
If a company was in start-up mode on the other hand, having a community manager who is also a brand evangelist would be ideal. Solid communities work best when left to decide their fellow members fates.