Emily Gaines Buchler is a senior writer/content strategist at Right Source, where she writes and edits content that aligns with clients’ business initiatives and tells compelling, targeted stories across a number of digital platforms. She holds master’s degrees in art history and English education from Syracuse University, a bachelor’s degree in art history from the University of North Carolina at Chapel Hill, and a post-baccalaureate degree in English from Virginia Commonwealth University. See more from Emily on the Right Source Marketing blog, connect with her on LinkedIn, or subscribe to her RSS feed.
Every good story has some sort of structure, and in content marketing, you can lose your audience fast without it. Here are 5 new approaches to story structure.