Brand journalism. Maybe you’ve heard the term and wonder what it means. Maybe you’ve also heard that it’s really only meant for the big guys — companies like Nike or Coca-Cola — who can afford to set up true newsroom-style publishing environments in-house.
Ever been discouraged by the red ink your editor put all over your first draft? Here, discover how to nail your next draft by learning the 7 things that a good content editor looks for in a piece of writing.
We’ve all encountered blog posts that lure us in with an enticing headline but fail to deliver anything of substance. These posts aren’t worth the five seconds they take to skim. Regardless of the topic, content created without the benefit of solid research will lack credibility. Here are six research tips for quality content.
No one likes to wade through jargon-laden content, but when used judiciously, jargon can serve a real purpose in content marketing. Like everyone else, those of us in content marketing have our own jargon to wade through and decipher. I’ll use it sparingly in this blog post, but suffice it to say that we have plenty of multisyllabic words and acronyms.