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As a co-founder of social media leading EveryoneSocial, Eric brings more than 25 years of experience in Marketing including a number of C-level positions. Eric served as EVP Marketing for Morgan Stanley, which included the Bank, Dean Witter and the 65 Million customers of the Discover Card. Other engagements have included positions as CEO of Elance and other Silicon Valley startups. Eric lives and breathes Social Media and is recognized as a pioneer and expert in the field. He’s also spoken at a number of shows including Hawaii Social Media Summit, Dallas Digital, Digital Summit and has made regular appearances on CNBC and CNN.
I appreciate your note, Mike -- and you're right, United Way's success had much to do with their ability to enact a coordinated focus. As powerful as advocacy can be in a for-profit organization, it is doubly powerful where social responsibility and philanthropic initiatives are concerned. Thanks for writing.
Love the article. What can I say but that you just "get" it. As companies see beyound just the direct response models for building and sustaining business, I'm a huge believer that the subject matter expert is key.