Esmeralda Portillo is a personal branding consultant, as well as a freelance writer and editor. She specializes in covering entertainment news and culture, primarily the YouTube and video games community. Follow her on Twitter and Google+.
Companies are constantly learning how influential social media can be, and no company knows that better than Bank of America this week. On February 6th, 2014 the @BofA_Help Twitter received a very interesting tweet from a user named Lisa McIntire.