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Julia McCoy is the manager/CEO of Express Writers, http://expresswriters.com. Since launching in May 2011, Express Writers has served over 2,000 clients and provided quality content for all industries, from tax lawyers to appliance repair contractors. Julia has 10 years of experience writing, a track record of academic achievements in writing, and is located in Springfield, Missouri.
I'm a proponent of the simple, down-to-earth, and very relevant facts that people can use -- everyday. And this post features just that. Awesome stuff! Great points, with real life stories to drive them home even more. Susan Boyle's mishap, and the too-eager pizza company. LOL. I really liked the hashtag tool. Learned a few new things from reading this. Thank you for creating & sharing!
You've got the right idea Alexandra. Keyword rich articles are defintely a thing of the past!
Avtar, You made some strong points about the negativity of being a "content factory". It is never good to churn out content just for content's sake.
However, the process you described of finding blogs for a niche company is actually commendable - NOT the opposite.
The way to be successful, however, with these topics turned into blogs:
-Have a native English writer who is also a talented copywriter writing those posts. Not offshoring or farming it to some barely-English-legible third world writer. You would think this goes without saying, but sadly people are still thinking this content can work - and finding out daily that their rankings won't improve.
-Vary up the content lengths, tips, and LINKS inside the articles. Don't be repetitive, always have a fresh thought. You'll need a real human - and a creative one - to write each one.
The process you described is workable, and a good one. Let's find your niche company, audience, and then write targeted blogs for both - GREAT stuff. You can rank on Google doing this consistently with blogs. The problem is, you talk about content like it is a shaky foundation. QUITE the opposite. Millions, billions of pages make up the web. Yes, what happens with there is 2.5876 billion more? You need a triple blog publishing plan to compete. The need for more content will simply propel the need for more content. Check out the Content Beast infographic. Along with that, establishing yourself as an authority voice with well researched, niche content for your audience and topics, is essential to getting noticed.
As we recently blogged about, there are even more ideas you can utilize for not spinning out old content.
To clarify: I disagree on it being a successful Twitter campaign, because of the underlying low quality it gives to your overall appearance on SM. This is an opinion from a copywriting agency owner - not something factually based out of the resulting stats post the "tragic" "accident."
Laura, you must not have read my third paragraph. ;)
I disagree on it being a successful Twitter campaign, because of the underlying low quality it gives to your overall appearance on SM. This is an opinion from a copywriting agency owner - not something factually based out of the resulting stats post the "tragic" "accident."
Every time you rewrite the web page, you should give it a fresh meta title and description. We rewrite our web pages every few months. Our latest batch will include over 35 pages, all original and rewritten from our current pages, with new metas for each one.
Rewriting content from static to fresh and original never hurts - I don't think you can ever do it too frequently to get penalized. However, a better way to use your time and investment than rewriting content daily (which wouldn't be as effective) is focusing on producing new content in the form of blogs, guest blogs, whitepapers, etc.