George is a Senior Account Director at digital PR agency Punch Communications utilising over 8 years marketing, PR and social media experience.
March 02, 2012
With the best part of a month to go before Facebook automatically switches over all brand pages to Timeline it might seem like businesses have plenty of time to get everything ready. However, there's much more to do than simply upload a new cover image. The whole way Facebook looks, works and breathes has changed.
November 08, 2011
After much anticipation, Google finally opened up its Google+ social network to brands yesterday evening with the launch of Google+ Pages. With ever-growing pre-launch speculation as to features, functionality and the impact Google+ Pages for brands could have on search, many brands will surely be...
November 02, 2011
"Increasing the affinity between your content and your audience is no easy task. However, there are certainly a number of key tactics that can be employed to better your chances of increasing engagement and as a result improving the EdgeRank score that your content and page carries."
October 04, 2011
"...never have there been so many significant changes announced in such a short space of time before. In fact, I would go as far as to say that the latest updates announced during and since the f8 conference represent the biggest evolution of Facebook to date."
September 09, 2011
"Near Field Communication technology enables smartphone users to gain instant access to digital data from another NFC enabled handset or NFC tag simply by placing or waving their phone next to the NFC tag. Much like scanning a QR code or connecting via Bluetooth, the tag then sends content automatically between the handset and the tag - be it a Foursquare-style check-in at a record store or access to an exclusive in-store promotion."