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George is a Senior Account Director at digital PR agency Punch Communications utilising over 8 years marketing, PR and social media experience.
It's definitely important to maintain a balance between increasing fans and engaging with your audience in the right way. Gaining more and more fans is one thing but keeping them engaged with exciting and interactive content is another - and it's this that is the most important part.
Here's a bit of a How-to for creating a landing tab on FB... http://mashable.com/2010/02/22/build-facebook-landing-page/
Here's a great example of integrating an exclusive Facebook promotion within a Hidden / Reveal landing tab... TeeseyTees have hidden the content using visuals, with a 15% promotional discount code revealed to visitors clicking on the "Like" button... Have a look - http://www.facebook.com/teeseytees?v=app_7146470109