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Mike Bailey is a content strategist and business advisor. During more than 30 years in industry he enjoyed regular, first-hand evidence of the impact of employee advocacy and is convinced of its power as a highly effective business practice.
Mike works one-to-one with a limited number of B2B clients, specializing in the small-business and start-up sectors. He also consults for SmarpShare, a leading provider of employee-advocacy software for forward-looking organizations.
Mike has been writing about Social Media and Content Marketing for several years - mostly for other people! He has clients in most English-speaking countries and welcomes connection requests on LinkedIn or Google+.
Eric, that's a great illustration of the risk/reward balance being heavily in favor of employee advocacy. I found several areas of the Proskauer Rose report particularly interesting: I find it difficult to believe that more than one-third of those organizations surveyed still blocks access to social-media sites at work - and that the number has grown since the previous survey ...
Great question - LinkedIn doesn't make it easy for people. There's an integrated blog on LinkedIn, but ...
You can publish articles only after LinkedIn grants you "publishing privileges." At present, it's still rolling out privileges to the entire membership, but you can request early access by applying here:
Once you have publishing privileges, LinkedIn emails you to confirm. You will then see a pencil icon in the "Updates" box on the homepage as well as the paperclip icon; clicking the pencil takes you to the publishing area.
If you need any more guidance, please connect or message me directly.
Nice work, Jean, and an interesting read. As you say, big shoes to fill, but you're doing a great job! Maybe we can debate the virutes of the Oxford comma some day ...
Thanks Eric - Look out for my next column which you may find interesting!
Great food for thought Eric. I've always considered sharing subject-matter expertise as one of the most powerful forms of advocacy - everyone has some form of professional know-how that can be beneficial to colleagues, customers and consumers.
One thing you mentioned had me thinking - should an employer "expect" an employee to participate in a program of this nature? Yes, participation should be encouraged, but surely it should ultimately be voluntary, even if there are benenfits for both parties?
Nicely put G.I. - and thanks for the shout-out. I only just came across your article but it could have been written alongside my latest piece which cautions against treating your employees as "just another marketing resource."
As you say, traditional marketers may not make the necessary allowances and then end up falling flat on their collective faces. Aanyone considering an advocacy initiative needs to keep their employees informed right from the get-go and involve them in setting program objectives.
People respond to being encouraged, not used ...
Have you seen @socialmedia2day's new website? Top-quality content presented in great style http://t.co/GwcpuvZk7X
@MikeatSpice Thanks for the mention Mike. Glad you enjoyed the article :)
@spacebarpress thanks for the mention Julia :)
@jaypalter Thanks for the mention Jay :)
Why organisations struggle to go digital:The digital tipping point: @McKinsey Global Survey results http://t.co/hhiNMccFav