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Mike Bailey is a content strategist and business advisor. During more than 30 years in industry he enjoyed regular, first-hand evidence of the impact of employee advocacy and is convinced of its power as a highly effective business practice.
Mike works one-to-one with a limited number of B2B clients, specializing in the small-business and start-up sectors. He also consults for SmarpShare, a leading provider of employee-advocacy software for forward-looking organizations.
Mike has been writing about Social Media and Content Marketing for several years - mostly for other people! He has clients in most English-speaking countries and welcomes connection requests on LinkedIn or Google+.
I just noticed that between writing this article and its publication, HP's total amount lent passed the $6-million mark and today stands at $6,002,350 ...
What an achievement!
That's an interesting thought Robin. There's no doubt that word-of-mouth recommendation is a powerful force for driving change - and whatever name you give it, Employee Advocacy relies on word of mouth (or one of its modern-day equivalents). Ultimately, if people believe strongly enough in something - be it their work, a cause or whatever - and you can harness that energy, you can accomplish a great deal. But - and it's a big but - you need to engage with them effectively as your first priority, or it won't work.
Eric, that's a great illustration of the risk/reward balance being heavily in favor of employee advocacy. I found several areas of the Proskauer Rose report particularly interesting: I find it difficult to believe that more than one-third of those organizations surveyed still blocks access to social-media sites at work - and that the number has grown since the previous survey ...
Great question - LinkedIn doesn't make it easy for people. There's an integrated blog on LinkedIn, but ...
You can publish articles only after LinkedIn grants you "publishing privileges." At present, it's still rolling out privileges to the entire membership, but you can request early access by applying here:
Once you have publishing privileges, LinkedIn emails you to confirm. You will then see a pencil icon in the "Updates" box on the homepage as well as the paperclip icon; clicking the pencil takes you to the publishing area.
If you need any more guidance, please connect or message me directly.
Nice work, Jean, and an interesting read. As you say, big shoes to fill, but you're doing a great job! Maybe we can debate the virutes of the Oxford comma some day ...
Thanks Eric - Look out for my next column which you may find interesting!
Have you seen @socialmedia2day's new website? Top-quality content presented in great style http://t.co/GwcpuvZk7X
@MikeatSpice Thanks for the mention Mike. Glad you enjoyed the article :)
@spacebarpress thanks for the mention Julia :)
@jaypalter Thanks for the mention Jay :)
Why organisations struggle to go digital:The digital tipping point: @McKinsey Global Survey results http://t.co/hhiNMccFav