Approximately 2.3 billion users engaged in real-time with the 2010 World Cup; it’s been predicted that that figure will rise to 3 billion this summer. With that in mind, here’s how marketers can prepare for real-time responses on social media.
The beauty industry is often overlooked when we think about the ways in which the internet has progressed, how social media has grown and how brands have adapted. For an industry been built on recommendation through word of mouth, it was relatively slow on the uptake of social media.
Twitter has been unusually quiet for the past few months. Little did we all know that the platform was about to unleash a frenzy of updates. It's like waiting ages for a bus, only for three to come at once. There's photo tagging, mobile updates, bigger profile photos, a clutter-free interface and more.
Gamification is something we are all familiar with, whether we know it or not. From playing Super Mario on N64 to seeing updates on your Facebook newsfeed about your friends collecting points on an app, it’s human nature to love games. They’re fun, they’re interactive; they’re something to talk about.
Post-Christmas is one of the peak booking times for travel. Let's take a look at three top travel brands - KLM, American Airlines and Thomas Cook - on social media and see how they're building brand engagement on Facebook, Pinterest and Instagram.