J Campbell Social Marketing
I help nonprofits get more from their online presence - more awareness, more money and more impact.
November 27, 2014
In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion. Facebook is also very different than other platforms and requires more finesse.
August 04, 2014
I know a lot of nonprofit professionals and marketing professionals. Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels.
November 18, 2012
As part of 2012 The Big Give, Groupon Grassroots will feature a six-week series of campaigns that started this past Monday and will run through December 26. Throughout the six-week series, you can give $10 or more to their selected national nonprofits. Each campaign has a matching corporate partner, which doubles the impact of all contributions.
August 22, 2012
Really? Traditional marketing logic, such as knowing your target market, finding your niche, having a fantastic product and telling people about it? Those long-held principles no longer apply?
July 19, 2012
How do you ensure that your email newsletters and e-blasts survive the ax? Just as importantly, what are you currently doing to send your email subscribers running for the hills?