How can non-profits make best use of Facebook to boost their causes? This post looks at one non-profit group that's seen great success on The Social Network - raising more than $250,000 through Facebook alone.
In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion. Facebook is also very different than other platforms and requires more finesse.
As part of 2012 The Big Give, Groupon Grassroots will feature a six-week series of campaigns that started this past Monday and will run through December 26. Throughout the six-week series, you can give $10 or more to their selected national nonprofits. Each campaign has a matching corporate partner, which doubles the impact of all contributions.