Almost since phone became digital, allowing clear one to one communications, companies have relied on salespeople to engage prospective buyers. Salespeople called prospects that had little to no information on possible solutions to business issues, so they were happy to set meetings with your salespeople – because that’s where they got information. Meetings were easy to get when we had slow internet connections. Prospects lacked information.
In this show, keynote speaker, author and generally nice guy Bryan Kramer shares ideas and insights from his new book, Human to Human. In this show, you'll learn how business communication is unnatural for regular human beings, as well as the 5 things marketers need to do now.
In this show, Lisa Dreher, VP of Marketing at Logicalis, a global IT services firm, shares the story of a highly successful marketing campaign. This campaign delivered great results for them and won a major award as well. But Lisa also shares the hard work and deep research that laid the foundation for this campaign.
In this show, Chris Malone, co-author of The HUMAN Brand, shares research on how people, product and companies are instantly measured by two factors, warmth and competency. You will learn stories of how Panera Bread and Domino's used warmth and compassion to win legions of fans.
Mark Organ, serial entrepreneur and founder of Eloqua and Influitive, shares insights from his long and varied career. He founded the pioneer of marketing automation, Eloqua Corporation, which was later sold to Oracle. He's now the founder of Influitive, the Advocate Marketing Company, which Mark thinks can become much bigger than Eloqua was.