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Award winning marketing expert
President of the B2B lead generation consultancy, Find New Customers. (http://www.findnewcutomers.com). Help sales succeed.
Good interview, Drew, and I could not agree more on the importance of content marketing today. Especially with the changes Google is making too.
I wrote a very popular post for Marketo "Stop Selling, Start Helping: 5 Ways to Create Magnetic Content" Readers might like to check it out.
I agres, Paul, is sad that BtoB magazine is going away. Unfortunately, we live an an age of specialization. As Joe Pulizzi points out in his book Epic Content Marketing, Chief Content Officer magazine is thriving.
Today, print is all about quality and focus, in my opinion.
Jeff Ogden, Creator and Host
Marketing Made Simple TV
From all the social sharing, this is one popular post. Thanks and please post your thoughts in the comments.
I also have a minor change to the Dan Green quote. His actual comment to me was
“In addition to the location challenge, you understand that typically my clients are looking for someone who has a successful recent track record as a full-time, permanent employee, preferably coming out of a direct competitor.”
Great post, Gini. Could not agree more on the need for content marketing or the need to establish a culture in your business for content marketing. I also love your list - giving atta-boys, empowering employees, etc.
I've had the opportunity to work with two client who suffered from the same problem - a lack of culture for content marketing. Unfortunately, culture comes from the top.
Jeff Ogden, the Fearless Competitor
President, Find New Customers
Host of Marketing Made Simple TV
Thanks for sharing his post on Social Media Today, but I REALLY appreciate the hundreds sharing on social media too.
Thanks for sharing this video. We'll will give you a new video interview each and every week.