Jennifer Roberts
Marketing & Content Strategist, Collective Intellect | @collectualI'm the Marketing & Content strategist for Collective Intellect. Collective Intellect is a social media and text analytics company; we use semantic technology to surface customer intent, sentiment and demographics from social media conversations.
47 articles by Jennifer Roberts
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Can the Future of Mobile Be Found in Social? CI & CNBC Use Social Media Analytics to Find Out
May 9, 2012 -
The "I don't Need Social Media" Myth
April 24, 2012 -
Change Your Business Results by Using Social Analysis
April 13, 2012 -
Changing the Rules of Customer Engagement?
April 2, 2012 -
Social Monitoring Doesn't Stop At Social Media
March 22, 2012 -
Social Media Monitoring - Analyzing the Unexpected Results of Social Conversations
March 16, 2012 -
What's the Difference - A Social Media Monitoring Strategy that Analyzes Intentions Instead of Mentions
March 8, 2012 -
How to Begin Analyzing Social Media
Feb. 29, 2012 -
Analyzing Enterprise Text? Don't Use Sentiment Out of Context
Feb. 22, 2012 -
The Real Winners of Super Bowl Ad Race
Feb. 6, 2012 -
The Real Winners of Super Bowl Ad Race
Feb. 6, 2012 -
Super Bowl Ads 2012: Is Nostalgia the New Black?
Feb. 1, 2012 -
Super Bowl Ads - Using Social Media Analytics to Explain Their Popularity
Jan. 31, 2012 -
Creating and Monitoring Your Organization's Social Barometer
Jan. 18, 2012 -
Creating and Monitoring Your Organization's Social Barometer
Jan. 18, 2012 -
Can Real-Time Social Analytics Provide Early Indications of Business Results
Jan. 13, 2012 -
Can Real-Time Social Analytics Provide Early Indications of Business Results?
Jan. 12, 2012 -
Engagement Means Action - Reaching Your Customer, Audience or Critic
Jan. 10, 2012 -
What's the Last-Minute Social Shopper Interested in Buying?
Dec. 22, 2011 -
What's the Last-Minute Social Shopper Interested in Buying?
Dec. 21, 2011 -
Social Business Metrics: Measuring Engagement Not Mentions
Dec. 13, 2011 -
Social Business Metrics: Measuring Engagement Not Mentions
Dec. 13, 2011 -
Spike in the Social Conversation? Is Your Social Customer Trying to Tell You Something?
Oct. 21, 2011 -
Foundation of Social Business: Defining Social and Enterprise Text Analytics
Oct. 14, 2011 -
Creating a Sentimental Social Media Analytics Strategy
Sept. 14, 2011