Jennifer Osbon

Professor, UGA |

As a full time professor at UGA, I teach and consult on all things social and digital marketing and lead the Digital Marketing Area of Emphasis in the Terry College of Business. I am Faculty Sponsor for the UGA collegiate chapter of American Marketing Association and teach Social Media Marketing Strategy and Digital Marketing Analytics to undergraduates and MBA students. The courses are based on curriculum I developed, mixing strong digital marketing principles with sociology, economics and analytics. I also sit on the Marketing Executive Board for UGA, ensuring that the curriculum taught in the classroom provides students with and "employable skill set" upon graduation.

I am also founder & CEO of MegaPlayer, a full-service digital marketing and education company. MegaPlayer is a trusted partner of global brands such as Coca-Cola, Sunglass Hut, K-Swiss, Verizon, Standard Register, Pearle Vision and others. Services include Strategic Planning, Content Development, Social Publishing and Analytics, Creative Design, Programming/Development, Hosting, on-going Maintenance and a full range of Interactive Marketing services.

Specialties:- Social Media Marketing Strategy
- Interactive Marketing
- Digital Strategy
- Public Speaking
- Teaching
- Consulting


4 articles by Jennifer Osbon