As marketing manager of newBrandAnalytics, Jess Knight brings 15 years of new media marketing experience in a variety of industries, including software, apparel, advertising, tourism, insurance and utilities. Her work at newBrandAnalytics, a social media intelligence provider, has given her first-hand knowledge about how the country's leading organizations are using social media to generate brand awareness, drive customer engagement and measure campaign effectiveness. With her public relations accreditation and journalism degree, she's also a regular contributor to the newBrandAnalytics blog, where she writes how-to and best practice posts for businesses looking to sharpen their social skills.