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You've brought up some key points about Instagram here, Erica. I've been impressed with brand creativity on this network...I'll admit that I had my doubts of its usefulness when it got popular. You're right about storytelling over selling on Instagram, and I wish more people understood that! Brands shouldn't use the service if they're clueless. It's a niche service, for sure.
Thanks, Bret! It's extremely well written, and one of my favorites. And thanks for pointing out Leonard's lack of communication skills when it comes to his mother! You're absolutely correct. He may not enjoy talking to her, but he manages to squeak by...sometimes with the help of Sheldon (surprisingly), who seems to connect with her more. All that aside, though, we could all stand to be a bit more like Leonard! :)
Thanks so much for the comment, and for reading my article! I know I wouldn't be able to live with Sheldon, so Leonard is almost a saint in that regard. From what I understand of the show, many-a-roommate abandoned Sheldon due to difficulties, so the fact that Leonard is able to manage him really says something. Sometimes, you need the right community manager to take care of a particularly stubborn customer (or friend)!
Thanks, Amy! I love companies with a sense of humor, but like I said, there's a time and a place for everything. Jokes aren't really welcome in a crisis situation! Leonard is a pro at adapting his conversations to each of his friends. He's not perfect, of course (in fact, sometimes he gets on my nerves), but he's a good friend and his end result is positive more often than not. I'd say that's a good role model! :)